Invitation

If you want to manifest a Private Practice this course is for you. The comparatively small investment in this course may save you thousands of dollars, years of effort, countless frustrations and disappointments, or all of the above.

To create a private practice may not be easy, but it is a step-by-step process. Schools, even universities, do not prepare you for this challenge -- to create your own independent business. It prepares you to be a good employee for the system, willing to work hard, from nine to five or many more hours, in exchange for a check at the end of the month to calm your fears -- quite often at the unacceptable cost of living an inauthentic life.


"I consider this course fundamental to BOHI's mission and I feel great enthusiasm about it." Gian Girardi -- BOHI Founder

We offer our student the gift of freedom -- freedom from the nine to five modern slavery called "having a job." We empower them with a way to make a living doing what they really love, and not just giving them knowledge, skills and certifications.

This course is a combination of classes and business coaching to help the student manifest their private pratice throughout the course itself. From day one the student will need to produce homework that has for purpose materializing his or her vocation and dream in real life.

Below is a list of the knowledge on business and marketing our student acquires throughout this course. But before, I want to invite you to watch this two min, award winning video. It is a beautiful example of how marketing can help to live a better life -- when this powerful tool is used with integrity.

http://www.youtube.com/watch?v=Hzgzim5m7oU

What the student learns throughout this course:

Having a healthy philosophy from the beginning

01- The Path of the Healer, Counselor, Coach and Teacher: how you can pursue a business in the Healing Arts without loosing integrity.
02- Exploring your personal, fundamental motivation to create a private practice. How this motivation can make you happy or miserable.
03- Difficulties to charge for your services? How this block can be overcome without loosing integrity.
04- What are the soul qualities the project calls for, and that you will have the opportunity to develop.
05- How to deal with the natural stress resulting from pursuing the goal of creating a private practice.
06- Setting goalless goals -- we all know it is the process and not the end; but how do we put this into practice?

Fundamentals of Administration

07- Creating a working partnership vs. working alone.
08- Your computer system is the foundation of your business for administration AND marketing -- how to make sure it will not let you down
09- What are exactly the computer programs and essential features you will need to learn, and how you can obtain this basic training for very little money.
10- Advantages and disadvantages of offering many products or services vs. just one product or one service.
11- Creating a simple effective, inexpensive clients data base. Why, in the end, a business is "a glorified list."
12- The business folder -- how to easily manage even massive amounts of information.
13- Paypal and paypal virtual account
14- Marketing your services all over the world

Fundamentals of Marketing

15- The fundamental distorted belief most healers, counselors and teachers have about marketing, and how it keeps them in poverty unnecessarily.
16- Mindful marketing -- what marketing is really about, and why this understanding protects your integrity.
17- The location effect
18- Branding: examples of optimum branding. Using your personal name vs. a fictitious name.
19- Creating a website for your business -- a short cut to clarity.
20- Your email list -- a path to success? Is it enough?
21- The main mistake healers make when it comes to marketing their skills
22- Marketing in the age of engage
23- Using other's email lists
24- Who will maintain our website?
25- How to use your web-site to increase your email list -- where all rivers should flow.
26- Should you offer a free program?
27- Soft sales with telemarketing. Telemarketing tips.
28- The power of flyers -- do they really work? Where to distribute them?
29- The fundamental rule to create a successful sign.
30- Should you advertise in magazines? The challenges of creating and updating a successful add.
31- The continuity principle.

Serious Planning

32- What is a business plan and why it is easy to create one.
33- What is a marketing plan and why it is easy to create one.

Social Networks

34- Learn to effectively use Facebook, Twitter, Youtube, Linkedin and Blogs to promote your private practice.

Fundamentals

35- Do you feel entitled to success?
36- Defining your services and products
37- The importance of monetazing your practice
38- Defining the level of success you want to attain determines your marketing strategy.
39- The law of the big numbers and the conversion rates
40- Defining your calendar of activites -- workshops, classes, counseling sessions, etc
41- Your online marketing plan -- what you must include if you want to succeed today
42- No one knows me yet, what should I do?
43- Determining your fees for services - the law of demand and supply vs the snob effect.
44- What is there for me?
45- Eight "horses" that will pull you to success
46- Competing with the mainstream -- is it possible?
47- Why non-regulated professions like Life Coaching, or the Healing Arts Professions need to reclaim the market; and how to do it.
48- More on maintaining your web-site -- your websites defines your business
49- Where does your website lead?
50- Testimonials -- who is the real authority here?
53- How to manage the document folder in your computer.
54- The systems approach to efficiency and growth.
55- Efficient use of your "computer guy" -- why he/she may be fundamental to your business.
56- Emails efficiency vs. phone efficiency.
57- Voice mail efficiency and protecting your time.
58- The paramount importance of logistics.
59- Logisitcs vs strategy -- how to hit the right balance.
60- How to write an email that sells -- teasers, titles and calls for action.
61- The mail client program -- your most powerful marketing and administrative tool?
62- Creating a contract.
63- Renting an office vs. working from home -- other alternatives.
64- Online e-mail list managing programs -- MailChimp and others.
65- Why the time has come when you as a an individual will be able to compete with big organizations and corporations, and what you need to do to win.
66- Defining an online marketing campaign -- Website, Emails, Facebook, Twitter, ....
67- How much is worth your business? How you can eventually sell it?
68- The value of content.
69- Answering your emails may take substantial part of your time everyday. How to make good use of the time invested. The hunter analogy.
70- Levels of marketing and levels of commitment.
71- Are the fundamental resources available?
72- Setting clear goals not only at the beginning.
73- The mision statement and the flyer exercise.

This curriculum is subject to change at anytime at the discretion
of the school and teacher.

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Participation on the Internet: This course is taught one on one, on Skype, or in-person in Glendale, Los Angeles County, California

Tuition and Fees for this 10-Month Coaching/Course on
How to Create a Private Practice

Mentoring, One on One Program

Payment Options:


10-Month Course: Classes are held every other week and the student pays $250.00 at the enrollment and $250.00 per month until the tuition price is paid.


Total Tuition: $2,500.00

If you have any question regarding this program
please call us at 310-455-6815

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Teacher: Gian Paolo Girardi, MS, MA,
Founder the Brain Optimization™ Holistic Institute.



In his early twenties Gian Paolo pursued studies in Engineering with a specialty in Administration of Construction Companies at the most prestigious Chilean University. Gian's family were Italian industrialists, in business for several generations. He himself has been involved in businesses since the age of 24 -- more than thirty years.

At the age of twenty three, he became interested in yoga and the pursuit of happiness and enlightenment - a pursuit that continued for more than 30 years. At thirty seven he enrolled in graduate studies in psychology. After completing 3,000 hours of supervised psychotherapy, and passing required tests for licensing, he obtained the Marriage Family Therapist (MFT) license.

Gian Paolo practiced psychotherapy in combination with nutritional counseling for over fifteen years. In January, 2005, he and his wife Viviana founded the Brain Optimization Holistic Institute. Since then, he has been full-time committed to his vision for BOHI. He has taught, or is presently teaching, Mathematics, including calculus, Descriptive Geometry, Languages, Nutrition with emphasis in Brain Nutrition Counseling, Anti-aging and the pursue of Physical Immortality, Life Caoching with Emphasis in Cognitive Psychology, Spiritual Psychology with Emphasis in Non-Duality, Psychology of Consciousness, Natural Healing, Vocational Counseling, and How to Create a Private Practice.

He and his associate teachers are intent on communicating what they have learned through a lifetime dedicated to clinical and healing work, personal development, spirituality and business.

Gian Paolo is constantly encouraging his students to create their own independent, private practice and business. This 10-month, one on one, coaching course is a powerful, affordable approach to empower the student, in a concrete, practical way, to materialize their vocational dreams.


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The Brain Optimization™ Holistic Institute offers classes, information and courses with certifications on drug free solutions to ADD, ADHD, depression, anxiety, chronic pain, substance abuse and other forms of brain / mental suffering and disorders. Certifications include Brain Optimization™ with Emphasis in Nutrition, Life/Wellness Coaching with Emphasis in Cognitive Psychology and Psychology of Consciousness with Emphasis in Non-Duality. The Brain Optimization Holistic Institute also offers a Certification in Holistic Life Coaching for those who complete the three certifications mentioned above.


Brain Optimization Holistic Institute's broadcasting and recording studio for online classes and coaching sessions is presently located in Glendale, Los Angeles County, California. Students from adjacent cities and locations like Pasadena, Studio City, San Fernando Valley, West Hollywood, Beverly Hills, Pacific Palisades, West Los Angeles, Brentwood, Bel Air, Santa Monica, Laguna Beach, Irvine and Orange County can take the Coaching Sessions in person, on Skype or on the phone. Students living in cities and locations further away in the States or abroad like San Francisco, San Diego, New York, North and South Carolina, Miami, London England, Paris France, Rome and Milan Italy, Madrid and Barcelona in Spain, Santiago Chile, Buenos Aires, Argentina, Ecuador, Quito, Montreal, Cape Town and Johannesburg in South Africa, New Zealand, Hawaií, Kauai, Maui, Kenya, Delhi, Bombay and Calcutta in India, Hong Kong and Shanghai in China, Taipei in Taiwan, can take the one-on-one coaching sessions on Skype or phone.
All classes are presently presented by the
Brain Optimization Holistic Institute's founder Gian Girardi, MS, MA.